When talking about clean beauty, we at espressoh understand the trickiness of the topic: there is no recognized definition for what “clean” is. This means that, as of now, “clean product” as a marketing claim is not backed up by any law, each brand can make its own clean statement.
For espressoh, being a clean brand implies following two fundamental principles: being transparent and being void of toxic ingredients. Transparency suggests that we are honest with ourselves and with others, we know better than trying to sell to our customers elusive and vague ideas of the business of “clean beauty”, we openly list ingredients for all our products on Espressoh e-shop. 'Non-toxic' suggests that we are fully aware of what goes into our products, thus we can guarantee their safety. According to EWG, all our formulas are free from hazardous ingredients, while coffee fragrance used is safely sourced from Sicily and added to the final product in minimal amounts. Moreover, we never add fragrance to the products intended to contact the gentle skin of your face, so ABC concealer and Glassy blush are fragrance free.
We are an Italian company, which means that our formulas are subject to strict EU regulations on cosmetics, meaning they are free from parabens, sulfates, formaldehydes and other harmful compounds.